Welcome to SWAS Group Ltd
SWAS is a boutique, family owned business based in Auckland, New Zealand.
We identified a need to help small / new and out of Auckland businesses with effective, cost effective marketing of their products directly into the hands of the consumer.
With our industry experience we hand pick and train in-store demonstrators to ensure you (as the client) are getting the best person for the job. Some one who believes in your product and in turn can pass that knowledge - with key features and benefits - on to the consumer. We have a dedicated in-store demonstration manager to support our staff in store, training them in new products and ensuring they are competent conducting their tastings.
We are so passionate about our clients that (as business owners) we are sometimes - 'hands on' and enjoy being in-store demonstrators ourselves!
Our particular specialty are small or start up businesses wanting to trial their sampling in store - without the big commitment of ongoing / expensive marketing campaigns. These stores include Farro Fresh, Nosh, Boric Food Market, New World, Pak 'n Save and Countdown stores. We also promote products in department stores (Smith & Caugheys) and DIY stores (Mitre 10, Bunnings).
We tailor make each sampling activity ensuring your needs are met. We guide you through the process, book stores on your behalf (incl.completing store compliance paperwork), write up a thorough briefing document for the team (with your input of course!). We co-ordinate point of sale and sample stock items and provide comprehensive reporting - including detailed financials and photos of the demonstrator in action. These photos may also land on our Facebook page!
Brand new to 2017 we have also added our 'Brand Ambassador' division.
This is a 'sales rep / merchandiser' type role where we are your eyes and ears at the coal face - in store checking on your products. We offer 2 weekly, 4 weekly or bi-monthly call cycles to clients with products in Farro Fresh, Nosh, Boric Foodmarket, Harvest Whole Foods / Huckleberry Farms and other specialty stores in Auckland.
We liaise with the buyer, check on your stock (quality, quantity, rotation, best before dates etc), take orders (if applicable) and we also keep an eye out on your competitors. We complete a one page report so that you can see 'at a glance' how each store is tracking / supporting you.
As a company SWAS also work outside the store. An example of this are the three years we were involved in the Weetbix Kiwi Kids Tryathlon. Taking the Brita 'hydration station' around the country for these Kiwi Kids events and encouraging our young athletes to drink plenty of water pre and post race. we've also got a great team for street sampling and at events, food and trade shows.
We believe the personalities of our team are our point of difference and all staff have the mantra of 'Service with a Smile' - which is how SWAS evolved as the name of our company.
I have always been very impressed with the team from Service with a Smile. Whenever I talk to them it's clear they do their homework on their brands/ products, they certainly do justice to the products they are selling. The team always have a friendly smile and are super approachable. They proactively engage potential customers and make them feel comfortable. I love having them in our store.
Jared Adam - Food Specialist - Countdown Ponsonby (2016 - Present)
Hi Lisa, what a fabulous Brand Ambassador report – this is the best I’ve ever had - I’m so impressed!
You’ve resulted in:
- Additional orders
- Great info about competitors products
- And improved presentation of the cheese in store
Well done, what a great start for you! You’ve knocked my socks off!
Sue Arthur - Director - Over The Moon Dairy (April 2017 - Present)
"Glasseye Creek Sauce Company has proudly been using SWAS since they first started business with great success. The level of service, reporting and consumer feedback is top notch, and most importantly, they represent our brand in the market place with smiles, enthusiasm, pride and integrity. Their involvement in the market place representing Glasseye Creek has played a significant role in growing our market and consumer awareness of our products.
I only wish we had more SWAS's in the market.
I have no hesitation whatsoever in recommending SWAS to be your brand ambassador."
Shane Wratt - Founder - Glasseye Creek Sauce Co. (2010 - Present)
"Are you looking for a company to represent you and your products out in the market place? Somebody that will have passion for your products like they are their own.
Lisa from SWAS will do just that! SWAS Group have been doing our tastings in all 3 Farro Stores. Initially we had a briefing about our products and the expectations we had. From there Lisa has done the rest. All store tastings have been organised, tastings done and a great report from each store has arrived on a Monday once the weekend tastings have been completed.
Efficiency, Reliability & Results are 3 words that spring to mind.
Thanks Lisa from SWAS!"
- Ann-Marie Nicholas - Director - Mummy’s Yummys Homebaking (2015 - Present)
"Lisa from SWAS has been an absolute pleasure to work with, accommodating our needs and securing demonstrations in our key stores at times that best work for us. Their demonstrations always run smoothly with great uptake and their ability to solve problems (that may arise along the way) puts them at a level above the rest. Thanks for all the great work!"
- Kirsty Heron - Marketing Manager - Handcrafted by Loaf (2015 - Present)
"The team at SWAS are passionately and professionally promoting our products in the most effective way over the last year.
Once you have given SWAS clear instructions, Lisa at SWAS takes care of all your needs efficiently and you'll receive a comprehensive, honest report - which is a good basis for future sales. We can highly recommend SWAS for in store sampling.
- Marianne Brunner - Director - MB Fine Foods Ltd (2014 - Present)
"We have used SWAS Group for our tastings for the past 3 years and have been delighted by the results. Their tasters are great - particularly Lisa as she is one of the best tasting people in Auckland - and this recommendation comes not only from me but from the stores where Lisa tastes for Olivo."
- Helen Meehan - Director - Olivo Oils (2013 - Present)
"Just wanted to say thanks to you and your team for helping out at the Mitre 10 Kitchen Expo and at the Auckland Foodshow recently for BRITA. You are a pleasure to work with, and your skills are beyond your years. I would not hesitate to use you or your team again in the future and I hope you will be available to work the Foodshow with me again next year. You are an inspiration Hayley"
- Robyn Kurth - NZ Manager - BRITA (2010 - 2012)
"I am very impressed with the amazing service I received from the SWAS Group. In 12 hours they managed to provide me with amazing promotional staff at a great rate. A+++ service"
- Stephen Martin - CEO - NZ Property Gurus (2010)